I’m sure some of you have already watched the Cinderella, I have too! But have you watched the Korean version of Cinderella? Don’t worry, I’m not asking you to watch the Korean drama or reality show. Basically it is a campaign launched by the Korea Air Force persuading more young men voluntarily join the army.
Korean men aged between 18 and 35 are compulsory to serve in the military for two years. This country currently has the longest military service period in the world. During their mandatory service, they have to be stationed at their post for the majority of time under strict regulations.
Due to the fact that couples are not able to meet in two years, many of them eventually separate even before the duties end. Majority of young people unsurprisingly have poor impression with the army force. Such a long period of military service revolted the young people.
In order to improve the poor impression, the army released the Korean Cinderella campaign. The Cinderella campaign beatified the duty experience. Well used of the recent heat of Cinderella. A friend of mine shared the video on Facebook and “Korean Cinderella” just caught my eyes. It is a great idea because audience like me, would simply assume it was Disney/Cinderella related ad. In fact I did not realize it’s a campaign for recruiting soldiers.
Here’s the story…