Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan therefore briefed on a campaign, aiming to raise awareness and generate donations for the Giant Panda program. They wanted a non-traditional campaign that would bring the Panda’s plight into our daily lives in a light-hearted way. The WWF then came up with a brilliant solution that creating the Panda Font. Literally corresponds to the campaign which a font made by Pandas and for Pandas.
This brilliant campaign released a few days ago does not simply make connection to social media and create a buzz. Each of these characters has been designed to feature the heads of adorable pandas. On one hand, the font awakes public’s attention on the online world, allowing the public to share and widely use. On the other hand, the campaign steps outside the digital platform, extending the campaign in real life. The campaign encourages people to print on T-shirt, hat or whatever you can to promote the message. Gimmicks created on online network can easily fade away as there are so many other campaigns will rise to attract public attention. It is important for a campaign to be able to make a buzz while keeping the public remember and talk about even after the buzz on the online world.
P.S. I’d love to download these ‘pandastic’ fonts on my laptop. However seems they need a few more days to release the link.